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JOURNALISM, PERSONAL ESSAY & WEB WRITINGClick “Buy Now” Under Each Class to Enroll. Email info@writingpad.com or call 323-333-2954 if you have further questions or want to ask about payment plans.
ON THE RECORD: MASTERING THE REPORTED ESSAYEver dream of seeing your name in print? A reported personal essay is a plum assignment that allows you to explore an issue close to your heart by consulting the experts. Veteran journalist Taffy Brodesser-Akner will help you navigate this exciting medium by sharing her tried-and-true secrets for pitching editors, finding experts, and checking your sources. Through an informative craft talk and fun in-class writing exercises, you'll learn the proper structure of this literary form as well as the ins and outs of getting it to print. By the end of the class, you'll have completed a reported essay of your own and be well on your way to getting it published!
You can see eleven essays by Taffy's students here (Beauty Bean, Boston Globe, Dad's Divorce, LA Times, Salon #1, Salon #2, Salon #3, Salon #4, Salon #5, Spirit Magazine, Xojane) --with Taffy's help, they got published and paid for their work!
About Taffy Brodesser-Akner:
Me.Com: A Copywriting Ninja Skills WorkshopWhat if you had the resources of a top advertising firm at your disposal to sell whatever you desired? You can! In this two day class, TBWA/Chiat/Day’s Lauren Smith will show you how to treat your own brand like a multi million dollar account. She’ll cover how to write the irresistible email and turn your website into a well oiled 24/7 commercial for you in 10 bytes or less. By the end of the class, you’ll have stellar brand manifesto and a pitch perfect email to broadcast it the world. Skinny tie and hat not included.
About Lauren Smith: Lauren Smith is an award-winning copywriter at one of the best ad agencies in the business, TBWA\Chiat\Day. She is an expert in advertising for television, digital and social mediums. Her clients include Kraft, Visa, Pepsi, Nissan, Infiniti, Honda, Acura, Sara Lee, Hillshire Farm, Pedigree, Mandalay Bay, SOYJOY, La-Z-Boy and PENTAX. For those clients, she’s blogged as an out-of-work crab, given dogs everywhere the voice of David Duchovny, written a comic-book adventure for one of the first-ever iAds, and become the inner voice for a brigade of battling soy beans, the most comfortable furniture in the world, and the first-ever mass-market 100% electric car. Lauren’s work has been featured in advertising publications and books. She also blogs as “la” on http://www.laliadverts.wordpress.com, one of “two ad girls trying to make it in a world of mad men.” She holds a Bachelor of Arts degree in English Literature from the Honors College at the University of Michigan.
YOU in 1200 Words: WRITING AND PUBLISHING THE PERSONAL ESSAY (2 DAY)Have you always wanted to write a personal essay but you don’t know where to start? Or have you dreamed of seeing one of your essays published in the New York Times or Salon? Then this is the class for you. Successful journalist Taffy Brodesser-Akner will show you how to make your essay relatable, targeted for the right publication, and tantalizing to readers. We’ll workshop one of your essays and by the end of class, you'll have a kick-ass essay that is ready to be submitted for publication. Your goal will be to sell your essay within a couple of weeks after the class ends!
You can see eleven essays by Taffy's students here (Beauty Bean, Boston Globe, Dad's Divorce, LA Times, Salon #1, Salon #2, Salon #3, Salon #4, Salon #5, Spirit Magazine, Xojane) --with Taffy's help, they got published and paid for their work!
About Taffy Brodesser-Akner:
What's On Your Mind? Building Your Brand Through Social MediaIt’s time to build your empire and you’ll need three things to do it: a compelling brand that says “I’m cool, buy me,” an ever growing tribe of devoted fans, and rock solid writing skills. In this one day class, social media expert and Sparkpr Public Relations Associate, Jenna Britton will show you how to harness the power of Facebook, Twitter, and Tumblr to promote yourself, your writing, or your business. Her informative craft lecture and targeted brainstorming exercises will make you want to get up on your virtual high horse and sing your praises to the heavens. By the end of the class, you’ll have a social media plan that will give Edelman a run for their money!
About Jenna Britton: Jenna Britton joined Facebook when you still had to have an .edu email address to sign up, and she joined Twitter in 2008 when nobody thought it was cool. She has been a public relations professional for five years and currently works at Sparkpr. She has managed the social media accounts for companies in every industry from advertising and automotive to wireless and Web 2.0. Her PR clients have appeared everywhere from Mashable to Fast Company to CNN and include Mazda, Twilio, AdMob, and ZeptoLab (developers of the game, Cut The Rope). She has been published in Salon and runs the blog "Splendid, Really". Jenna holds a bachelor’s degree in Communications from UC Berkeley and a Masters in Education from Loyola Marymount University. |
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